Top 5 Social Apps Performance on Unified Platform in Estonia - Q1 2022

In the first quarter of 2022, the top social apps in Estonia showed varied performance trends in terms of weekly downloads and revenue, as tracked by Sensor Tower. Here’s a detailed look at how these apps fared:

TikTok experienced a significant increase in weekly revenue, starting at approximately $10K and peaking at around $21.9K in late January. Revenue saw fluctuations throughout the quarter, ending at about $14.5K in the final week of March. Weekly downloads were relatively stable, with a slight upward trend from 2.6K at the beginning of the quarter to 2.5K towards the end.

OK: Social Network showed a steady performance in weekly revenue, starting at around $280 and peaking at approximately $509 in mid-March. Weekly downloads remained consistent, ranging from 86 to 199 throughout the quarter.

VK: music, video, messenger saw notable peaks in both revenue and downloads. Weekly revenue started at around $629, with significant fluctuations, peaking at approximately $909 in late February. Downloads also experienced a spike, especially in early March, reaching up to 1.8K before settling back to around 535 by the end of the quarter.

Spin the Bottle: chatroom app had a varied revenue trend, beginning at $167 and peaking at around $432 in early February. However, weekly downloads were minimal, mostly below 10, indicating limited user acquisition.

IMVU: Social Chat & Avatar app showed a modest revenue trend, starting at $334 and fluctuating between $132 and $359. Weekly downloads were consistent but low, ranging from 31 to 97 throughout the quarter.

For more detailed insights and further analysis, you can visit Sensor Tower.